Before you embark on a having children, notions of babies and how to raise them never seem that hard.
And then that first pregnancy starts to take its toll. It’s the first time that you suddenly realise that perhaps raising a family isn’t all that easy. After all that pregnancy glow is lost somewhere and you’re struggling to find it.
On top of feeling out of your depth you start to look at baby items, only to fear how this small new addition can cost so much.
Do they really need everything that’s listed on the websites you’re scouring?
Thankfully, the NCT; a well-known family charity who support parents throughout pregnancy and into childhood, have joined forces with Kiddicare; a baby equipment retailer since 1974, to provide advice to parents while passing on exclusive offers on the necessary products for your nursery.
The NCT is certainly a charity I’d encourage all first time expectant parents to get in touch with and to consider. It’s something I didn’t do with my first-born, and something I regretted. Consequently, I felt out of my depth after he was born. Simple tasks such as bathing a baby and soothing them properly were not within my understanding. I was anxious and nervous about making mistakes. I felt I was expected to just know what to do, but those aspects of parenting just didn’t come naturally.
Life has changed, and the notion of a village helping you raise your family no longer exists. That village is something you have to arm yourself with before the birth, and knowledge is the new village. And over 90,000 parents yearly choose the NCT to provide them with that knowledge.
With Kiddicare now part of the team, that support and knowledge is growing.
The two companies will endeavour to provide joint information, awareness campaigns and in store events for parents. Kiddicare have already produced a helpful car seat guide to support antenatal class members better understand the latest safety regulations to help them make well-informed decisions when it comes to purchasing.
Kiddicare stores; which are part of the Dunelm family, will also provide free requested car seat checks and will make sure the car and the car seat are compatible.
Plus with baby friendly facilities it makes buying for your child after they arrive a much more enjoyable experience.
Customer Director at Dunelm and Kiddicare, Leonie Foster said: “Pregnancy and early parenthood is an exciting time but we also know there is a lot to think about, especially if it’s a new experience for you, so we are delighted to be partnering with NCT to provide additional support and advice for parents and their families.
Sam Grimstone, head of partnerships at NCT said: “We think Kiddicare and NCT are a great match and we’re really excited by this partnership. Through sharing knowledge and information with Kiddicare it’ll help us achieve our mission to support parents throughout the first 1,000 days of pregnancy.”
Disclosure: In partnership with Kiddicare.